Les Beaux Jours de Fez

  • Author: La Gazette du Bon Ton
  • Date: 1920
  • Medium: Engraving with hand-applied color (pochoir)
  • Condition: Excellent
  • Inches: 7 1/2 x 9 1/2
  • Centimeters: 19.23 x 24.36
  • Price: $250.00

Plate titled Les Beaux Jours de Fez ou La Fatima Improvisée, from La Gazette du Bon Ton, signed Bernard Boutet de Monvel, April 1920.

Published from 1912 to 1925, La Gazette du Bon Ton was an influential and iconic fashion magazine in France. Lucien Vogel started the fashion magazine in 1912 with the unique goal to emphasize the connections between fashion and art, and maintain a distinct and elitist image. Exquisite fashion plates featuring women's clothing and style were created by modern artists such as Paul Iribe, George Lepape, Georges Barbier, Charles Martin, Pierre Brissaud and others. Notably, the illustrators used a technique known as pochoir, which is a stencil-based process that produces uniquely vibrant and lush images. Arguably, La Gazette du Bon Ton is one of the most desired vintage fashion magazines for collectors.
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