Featured Framing Project: Thanksgiving Day Greetingson Nov 23, 2017 at 2:37 pm
Victorian Era Postcards are both a fascinating step into the past and a highly collectible item.
These three charming Thanksgiving Postcards from around 1907 are framed together to create a delightful and charming narrative for the holidays.
In 1901, the U.S. Government granted the use of the words "Post Card" to be printed on the undivided back of privately printed cards and allowed publishers to drop the authorization inscription previously required. As in earlier eras, writing was still limited to the front. Other countries began to permit the use of a divided back. This enabled the front to be used exclusively for the design, while the back was divided so that the left side was for writing messages and the right side for the address. The divided backs became universal, and these changes brought about a surge in the sale and use of postcards.
At the time, U.S. postcards were printed in Europe, especially in Germany whose printing methods were regarded as the best in the world. Economic and political factors leading to WWI caused a swift decline in the imports of postcards.
During this period, American technology advanced allowed the production of quality cards, although lower quality was often printed in order to compete in the saturated market place. Public appeal changed and greeting card publication declined. However the view card market remained strong. The cards of this era were usually printed with white borders around the picture, thus the term "White Border Cards".
To inquire about any of the Victorian postcards we have in the gallery, please visit the gallery or call us at (713) 622-7531.